On Thursday 18th May we were given a workshop
task to plan and prepare for our last stage and criteria for the project which
was “Presentation”. To achieve the criteria I must be considering strategies to
present a self-directed art and design project to a high standard. I am
presenting a self –directed project to a specified audience to a high standard.
The task has allowed me to prepare for this aspect and follow the target audience
I am aiming to achieve. Previously I have identified the target audience
through my artist statement and A3 development sheet preparing for the gallery
exhibition. For the target audience, I am wanting to aim the piece towards the
visitors exploring the exhibition from the local community. The topic of “Local
Community” has been specifically identified through the target audience because
my subject matter and piece has been influenced by the topic of local industry.
The coal-mining industry is an emotional subject as it effected the wide spectrum
of community lives, miners and families. Through my tapestry work I wanted to
capture the community lives within a positive way to give the sense of remembrance
and the continuing support in the present time. As the tapestry banner captures
the communities’ attention and gives the sense of reassurance I wanted my piece
to reflect this when displayed within the gallery environment. I am aiming the
community who were involved in the strike to gain memories from the period of
time and see the banner in a positive aspect through the fight of the community
spirit and supporting others. Also, the target audience of the community will
read the piece as a sense of an emotional perspective as it is a loss of
industry within the environment which destroyed the loss of industry lives and
the working class society. I am wanting this specific target audience to gain
the sense of pride as the working industry has been transformed into a piece of
artwork through the present perspective. Within the gallery space I am wanting
the piece to be displayed high to symbolise the striking banners and the sense
of reassurance that the community are wanting to see to give the impression that
the support is still generated today. I am wanting to show my respects to the
visitors and also reinforce my opinion of the project in which I have achieved
and learned. My support for the working industry will always be presented
within a respected way and will also my feeling of being proud of my family and
working class background. Also for my target audience I am aiming the piece to
be captured through students visiting the gallery from College. I am preparing for
the piece to capture this specific audience because I want the piece to be
educational and to inspire others to learn about the local industry in which I achieved
through the project aspect. As I gained the sense of pride and the support for
the mining community I am wanting to reflect this aspect further to inform
others to join together. Through difficult times within the present and modern
society, it will inform our generation in which the community faced in the past
that relates to struggles faced today. It will reinforce the idea I felt
through respect and demonstrating the fight in which the miners and working
community felt to achieve the aim of protecting our working society. It strives
the determination and the theme of fighting for what you believe and what you
want to save. The banner displayed is also aimed at the target audience to show
a striking piece with the tones of colours and fabric used. I am wanting to inform
the next generation and capture the sense of support within the college environment.
Both target audiences have allowed me to plan and prepare my work to suit the
requirements within the gallery and space required. To capture my understanding
of the target audience piece generated, I have produced a visual mind map and mood
board to express and generate ideas for the presentation. It has given me a
better understanding of the subject matter and instead of writing about the
audience, imagery was used to describe both elements effectively. I was pleased
with the outcome of the design because it has gave me a better understanding of
audiences personality and what they are wanting to see when visiting the college
exhibition. This aspect of the target audience has been previously explored in
past project and has been adapted to suit my style and project theme well.
To complete the gallery workshop task, I was given an
outline of the design boards in which the design will be the space I will be
given for the exhibition. Also with the sheet I was given a map in which the
space availability was captured and measured well. To prepare for the
presentation I was given the exhibition space near the entrance and exit of the
gallery space to highlight the subject matter of my banner standing out within
the community. As previously explored the banner will be suspended with two
poles across a 1m industrial calico piece. Initially wanted to place a marching
crowd behind the background of the piece to produce a landscape display and
installation piece. However, when gaining feedback and experimenting with the
chosen images displayed within my sheet I was unable to capture this as the layout
and design would become blurred and demonstrate a pixel outcome. To resolve the
situation I went back to my design board sheet and produced another design
layout. With my piece being captured within the foreground I am aiming for the
piece to have my visual sheet designs placed within the background of the surface.
As I have gained that the boards can hold 4 A3 horizontal sheets this worked in
my favour as I could capture all of the visual sheets generated throughout the
project. The visual sheets are going to be displayed as it captures my
progression to Leeds College Of Art to specialise within surface design and
printed Textiles. Also for my gallery space I am wanting to place my sketchbook
into the design which will be attached through a rack to maintain and accurate outcome.
Finally for the gallery space, I am aiming to have a plinth to place all of my
business cards onto the surface of the design for the audience to collect and
gain self-promotion. The designs have been drawn and completed in my technical file.
The conclusion of the target audience will be through these
words “Barnsley is an industrial town which we will never forget and always be
respected”.
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