Within the creative business card task we analysed
professional business cards which have been previously created through past
students and current artists displaying work within galleries and exhibitions.
The task generated elements and areas for improvement which we identified
individually but also as a group. Also the task allowed us to identify positive
business cards in which we can take inspiration from to develop the pieces into
our own work and to create professional outcomes. The task has allowed me to
identify how business cards have been developed through projects and placed
onto designs to highlight themes and current work which is demonstrating the
best outcomes throughout the two years of completing the course. It has allowed
also to identify each individual career pathway that the students have achieve
and specifically analyse the works of Textiles students to relate to my work
and current project of surface pattern designing. The task demonstrates the
quality in which they have been printed and what we need to consider when
producing them. As we have previously created business cards in Photoshop they
have become less useful as they don't demonstrate current work in which we have
to consider when creating them. This is an area of problem solving I need to
consider when producing the final outcome as I am less confident with using the
software programs when taught in the studio previously. Also when producing my
outcome I will need to consider print outcomes and finishes as some of the
business cards I have analysed have glossy finishes, Matt finishes and embossed
finishes. Also the cards show less effective finishes including a print finish,
laminate cover and spray mount finish. To achieve a high standard I need to
consider this outcome and also the production of the works. As 50 business
cards need to be produced this can be cost effective through reprographics,
printing them manually or ordering them online. Through reprographics and
ordering them online I am insurance to be having them produced to a high
standard with accurate measurements which I have gained previously in the
workshop task (3.5 inch X 2 inch) compared to printing them off manually. When
creating business cards I need to consider details which will be placed onto
them in order to promote my work professionally but also to avoid
discrimination. Information I need to be placed onto the design include:
Full Name
Job Description
Email Address
Professional Mobile Number
Website
Social Media
Examples of work
Examples of work is an area I am wanting to include the most
as the professional and high quality designs have included full scale samples
and photographs and details within the background of the design. This outlook
is very inspirational and I am going to consider this when developing designs
further as they emphasise the importance of promoting work within industry as
art students. Also, the web address is important for me personally as it allows
me to express my current work and outcomes through my blog address which also
demonstrates my analysis and the skills I have achieve throughout my project
and course. Finally a professional email address will be considered throughout
the task as it gives an effective way to contact clients compared to mobile
phones. The email address also should be a professional name and relate to my
business which will be placed onto my card for further information. These 3
elements taken from my analysis will be placed onto my business card and
developed further into my final layout and outcome of the project. Also through
my development I will be taken other elements into consideration when analysing
and evaluating the business cards below and I will also not be placing the
information below which includes:
Age
Gender
Home Address
Relationship Status
Personal Mobile Number
These elements above will not be considered when completing
my final outlook of the business card as they are discriminated by particular
clients which can effect business and sales. As I am an art student my work can
specifically be discriminated through age as some clients can believe I am too
young and not qualified and not experienced enough to complete designs. These
elements have been take into consideration when completing the task within the
workshop and I have identified requirements and areas I am going to include to
create a high standard business card. I must produce and include:
Name
Job status
Photographs of work
Email
Blog Address
Standard Business Cards (3.5inch X 2inch)
50 high standard cards with quality finish
Professional standard with equal and maintained sizes
throughout
The theme of "Industry" and Final Major Project
must be displayed in the outcome of my Business Cards.
The task has allowed me to problem solve within the
professional business card task to highlight areas I will need to consider when
creating the outcomes and what I need to achieve to aim for a high standard
finish. Also the task has allowed me to analyse past students business cards
and compare them to artists work within galleries to see how they have been
developed and progressed through the research and skills gained. Finally the
task has allowed me to gain further research into the subject and allow me to
identify what I need to complete for the project and the amount I need to
produce. Here are business cards in which I have analysed within the task and
taken inspiration from to include within my work and to improve the original
ideas created in the Photoshop task.
This is a business card exploring the career pathway of
Textiles which relates to my career pathway and progress. The image shows a
patchwork piece with a series of sequins and buttons. These images are not the
persons work through being told in the workshop task which makes it less
effective and doesn't promote to the client the studies and skills she can
create. As the cards have been printed at college it has been damaged through
the cutting process which has effected the overall appearance and display of
the works. It has also made the piece difficult to read and with the outline
being cut above of the design. As the piece was cut in college the measurements
are inaccurate and have cause damage to the spray mount outcome. The font is
also less useful because the colour is not stand out within the foreground of
the design causing it to blend with the chosen images displayed. The style of
font is also less effective as it is difficult to read within the design outlook.
Overall the piece is less effective and doesn't display a professional finish.
The background of the design is also less effective as it
repeats the same font causing damage to the overall outlook of the design. The
piece is useful as it connects and displays a sense of rhythm though both
elements of the design. But due to the layout of text and font it is difficult
to read through the surface of design causing a less effective layout. Through
the design exploring Textiles it doesn't show the students project study or
theme for her final major project which is a requirement when creating the
designs.
This is a business card that explores the front side of the
layout. The layout doesn't include information on the back which impacts the
style and original surface design of a professional business card. As all of
the information is placed at the front I believe the design is filled and looks
unorganised when observed. The design looks unorganised with an irregular
choice of colour, font and layout. The images give the impression that they
have been taken from the internet which doesn't give a professional standard
and doesn't promote the artist’s work well. However the background of the
design is effective because the colours complement each other making the font
and colours stand out within the design. The layout has been cut to a
professional standard which can suggest it's been designed from a website but
also reprographics standard. It has been cut professionally to a high standard
with accurate measurements and the layout of the outcome has been
influential. Overall the piece gives an
effective outlook with a high standard but the photographs and logo effected
the appearance of the design.
This is a professional business card showing the simplistic
side towards promoting work through an artist’s perspective. The monotone
colours allow the piece to be repeated and manufactured well through promoting
work. Also, the piece uses both sides of the card and demonstrates artwork and
information behind the background of the design. The use of information and
contact details is well with use of social media, contact details and websites.
The piece doesn't give much information away which persuades the audience to
read into the work and visit the social media website. The design has been
embossed with a high quality finish which is inspirational through a
professional standard. Also, the business card has been cut to a professional
standard with accurate measurements. The individual piece and unique style of
the work is inspirational because it demonstrates the personality of the artist’s
work and what she creates. The contrasting colours and monotone tones make the
piece simple but also engaging when observing the card.
This professional business cards explores the aspect of a
Textiles Designer which has been created through a printer and spray mounted
onto card. The piece is less effective as it has been cut through hand which
has caused damaged towards the design outline. The design has been
spray-mounted which has caused damaged when the outline has been cut and
revealing the base layer of the design that is white card. This outlook has
damaged the overall appearance causing a low quality finish and outcome when
distributed. As the outcome has been generated through a printer it has caused
damage to the design when transferred. The appearance has been blurred within
the design causing the font to be effected and difficult to read when observing
the piece. As the business card holds all the relevant information it still
holds that difficulty of reading the design through the blurred fonts and
outcomes. The choice of colour does not contribute towards the design outcome as
it blends towards the background and doesn’t stand out through the outline.
Through my personal perspective the design looks like the student’s original
design which emphasises individuality and relates to the project brief and
outcome. However as the design has been transferred through print it has caused
the sense of loss towards the design through the layout becoming blurred and impacting
the overall appearance. However, the sense of individual design makes the
outcome and appearance more effective compared to other pieces observed.
This is a simple fine art student card which has been
created by hand through the same printing process and spray mounted onto card. The
layout is simple and uses a plain background to emphasise the foreground of the
design. The font and image of the flower complement each other well through a
traditional appearance and matching colours. However the piece doesn’t give
much detail away through the layout and information through contacting the
student. Only an email address is provided and doesn’t give enough information
or links to promote the fine artist works. The outline has been cut through a professional
standard and as the design has been placed onto white card with a white
background it doesn’t cause any damage to the appearance.
The “Travelling With Photography” business card was very intriguing
to observe as the front cover of the design presents a traditional landscape
photograph with a hand placed within the middle of the design. The piece
reflects a sense of questioning as from observing the image you want to
discover the artwork in further detail and discover further information. This flows
and transfers towards the background of the card with information around the
student and areas to gain further insight towards the artwork and style
presented. The background provides effective amount of contact details and
social media promote to allow clients to receive further information. The font I
believe is less effective as it can be difficult to read and contrasts with the
professional appearance demonstrated on the front of the design. The outline
has been cut to a professional standard and has matched the measurement and requirements
generated from the project. It gives a good standard and quality finish when observing
the card and provided an insight around the student in which you are wanting to
gain further information.
This is a business card taken from a Graphic Design student
from the final exhibition. Through the career pathway and perspective the piece
is less effective as it doesn’t display the skills required, achieved and
gained from studying the course. The piece doesn’t express any examples of
designs and the sense of understanding through fonts, layouts and software program
skills. The piece has been spray mounted onto card which presents a less effective
outcome because it highlights damage towards the design and has caused an
impact through the card base. However, the correct amount of information has
been placed onto the design and the balance between social media and contact
details have been presented well. However as a creative professional business
card it doesn’t provide enough detail or highlights what the student can create
and achieve. The choice of colour and font has worked well within the surface
as the simple outcomes makes the piece engaging.
This business card is a professional artist who has a studio
within the city of Sheffield. The piece has been taken from a gallery exhibition
and provides an insight to print and design outcomes that he creates for clients
and customers. The surface of the design has been mounted providing a textured
surface which captures his style of work and outlines he works with. The colour
scheme compliments the surface well and are harmonious within the piece. The
balance between contact, information and creative perspectives have been
displayed well which worked effectively to engage the audience. As it a professional
artist, the balance of contact details is efficient with an address provided to
meet the artist in person. The illustrations have been highlighted well within
the surface and the choice of colour and font are engaging through the card.
The outline of the card have been cut out well within the surface design with
accurate measurements through production. This piece is very inspirational towards
the project and contributes towards my development as I found the combination
of illustration and information well.
This business card is a collage design created through
surfaces and laminated card finishes. The piece has been layered with a laminate
finish and combines a variety of materials and collage surfaces. The piece has
been used with a range of materials which gives a less professional piece. As
the outcome has been created through the computer it demonstrates a less
effective finish and doesn’t display the skills achieved through software programs.
The business present the impression that they have been created last minute and
do not express the student’s style and project outcome. The appearance doesn’t capture
the accurate measurements and understanding of a professional business card. It
doesn’t give a high quality standard finish and an equal production of business
cards. It doesn’t express creativity and a less effective standard of business card
compared to others. The inaccurate measurements, style and outcome makes the overall
piece less engaging and gives the impression that they have been produced in a
short amount of time. It doesn’t express development and understanding through
the project and business card development.
This business card is a less effective outcome as it has
been spray mounted onto card and placed inaccurately within the surface causing
the layout to be measured negatively. It has not been measured accurately and
caused the problem of being produced incorrectly. As both pieces have been placed
together and contrast this emphasises the incorrect measurements on
display. The information doesn’t provide
much information and contact details with a description of the career pathway.
The image on display is not the student’s work which makes the outcome less professional
and not personal. This makes the outcome less appealing towards the clients and
doesn’t present the information around the student’s style of work.
This is a mixed media business card that explores a professional
approach towards the style of artwork of the student. It incorporates individual
materials combined together in layers which works together but also stands out
as individuals. The piece emphasises the different textures of materials including
pencil and paint through the computer design outcome. The design provides the
accurate measurement of a standard business card and combines both aspects of
creativity and outlines well. The piece has a strong harmonious of colour on display
with a simple background to allow the foreground to become more appealing
towards the audience. The balance of social media and contact details are
maintained throughout and give the client the opportunity to explore the works
in further detail. It gives a small insight towards the works and make the
audience curious to explore and research further into the chosen style and
designs. What I like about the design is also that she includes a quote which hasn’t
been demonstrated before and give a unique style and sense of striking
elements. The layout of the business card has been produced and manufactured
professionally with a sense of unique style with different fonts and colour
schemes used. Overall this is an inspirational, professional business card to
analyse as the balance of creativity and information has been demonstrated well
with a unique style and personality.
This is a Textiles Designer business card which explores a
variety of elements displaying a studio space. The piece is unique as it has created
surface and 3D forms within the design of a handmade flower placed at the
corner of the structure. The business card is effective as a strong balance
between imagery and information was demonstrated well which blended together to
create an effective outcome. The studio space imagery suggests and organised
and detailed studio space with understanding of lots of materials and processes.
The 3D flower pattern was interesting to observe as it gives the sense of
unique touches and completion towards the design. But as a business card perspective
it is less effective as it cannot be slotted into wallets and pockets effectively.
But overall the piece is inspiring as these simple colours, font and display
has allowed the design to be captured well which has been fulfilled with
imagery and creative Textiles pieces. I like the individual style and intricate
pieces displayed and I believe that this will be incorporated and adapted towards
my work and style.
This is a professional artist’s business card taken from an exhibition
which explores the works of print and lino-cuts. The layout of the design is influential
and inspirational as the artist displays a large scale imagery piece of her
best works showing her development of the traditional technique and outcome. It
give an insight towards the style of the artist’s work and allows the audience
to evaluate the high quality of work she has produced. She also, uses a display
of one her works to allow the audience to visit her website to gain further information
and detail around her works. On the back
of the business card displays depth contact details and information around her works
and selling them within galleries. The colour scheme is maintained and follows
the harmonious colour taken from the original piece. Also, the piece maintains
a repeated pattern and display of colour which makes the business card have a
strong theme and subject matter.
This business card explores the aspect of Textiles Design
and Surface pattern through a student’s perspective. From observing the piece
is it difficult to analyse as the lettering doesn’t stand out effectively causing
the information to blend through the background. No engaging foreground is
displayed and the information is not presented well which will make it
difficult to contact the artist for further information. The piece includes
images of the designer’s work which makes it personal but the outcomes don’t stand
out within the piece effectively. As only one element of contact detail is demonstrated
and doesn’t give enough information away to capture the students work and what
she creates. Overall, the business card is displayed as a chaotic piece and doesn’t
capture individual works and details about the art student.
Other examples of business cards are presented below:
